Privacy policy

1. What this policy covers

This policy describes the RoadMatch recommendation, reviews and buying-guides website. It does not cover Auto Trader or any other website opened from an outbound link.

RoadMatch is operated by Mairy Hinge, who is the data controller for personal information handled by RoadMatch. For customer or privacy enquiries, email hello@roadmatch.co.uk.

Optional catalogue adviser

If you choose “Compare with AI” and give consent, your questionnaire answers are sent to RoadMatch's server. Your car preferences, budget, annual mileage and driver age band, together with a limited set of researched car records, are then sent to Cloudflare Workers AI. Your postcode and search radius are excluded from the AI request. No AI request runs automatically, and the normal matcher works without this service.

RoadMatch stores only the selected car identifiers, a comparison timestamp and a hashed cache key for up to 24 hours. It does not store the submitted questionnaire as an AI profile. Daily request limits use a keyed digest of your connection's IP address rather than storing that address in the quota table; those records expire at the end of the UTC day and are removed on a later adviser request. People sharing a connection may share an allowance. Expired cache records are likewise removed on a later adviser request.

The AI can only rank supplied cars. Facts, scores and explanations remain sourced from RoadMatch's existing database. Cloudflare's data-use documentationexplains its handling of AI inputs and outputs. The optional adviser runs only when you give consent and select “Compare with AI”. It is subject to daily free-usage limits; if it is unavailable, the normal matcher remains available.

2. Questionnaire answers

Budget, vehicle preferences, youngest-driver age range, annual mileage and postcode are stored locally on your device using browser storage so progress and results survive a refresh. A random local seed, shortlist counter and up to 12 recently shown car identifiers help vary only near-equal recommendations when you ask for different cars. These identifiers stay in your browser and are not sent to the AI provider. There is no public RoadMatch account system or server-side profile database for the standard matcher.

You can remove these answers by clearing site data in your browser or resetting the questionnaire.

3. Marketplace referrals

When you select “View cars for sale”, RoadMatch creates a URL containing supported search filters such as make, model, budget, postcode, radius, fuel and transmission. Opening the link sends those URL parameters to Auto Trader under its own privacy policy.

4. Contact information

The preview contact form does not transmit or store submissions. You can instead email hello@roadmatch.co.uk. Email enquiries are handled through RoadMatch's business email service and may include your address and the content you choose to send. Please do not send passwords or sensitive financial information.

5. Analytics and advertising

This version does not install advertising trackers or non-essential analytics cookies. If that changes, consent controls and this policy must be updated before collection begins.

6. Your choices

You can use reviews and guides without completing the questionnaire. You can also decline the marketplace handoff and copy the recommendations for your own research.

7. Questions

Email hello@roadmatch.co.uk or use the contact page for privacy questions, including questions about an optional AI comparison.